India Healthcare Leadership

Branding

A couple of years ago, the word Marketing when used in a conversation inside a hospital either evoked strong opposition (how can you talk about marketing in such a service oriented business like hospitals) or complete disregard (what is there in marketing-you send one guy who goes and meets all the referring doctors and offers them incentives to refer their patients to us).

Therefore news like the one in the Economic Times of the 30th of October comes as a breath of fresh air. Seems like the Sitaram Bhartia Institute of Science and Research wants to position itself as a boutique healthcare player and has roped in an agency to help with a brand makeover. Terms like Brand Profiles, Positioning and New Revenue Streams were used in the press release which makes me happy that even hospitals like the Sitaram Bhartia Institute have realized the importance of connecting with their customers. May their tribe grow.