Tuesday, August 29, 2006
Healthcare Tourism
Building a Healthcare Tourism Business
Seems to me that Indian Healthcare providers are trying to position their services as high quality (World Class) and almost 80 % cheaper than in the developed countries (mostly the US) as the primary value proposition to attract the Healthcare Tourist. By default they will end up targeting either the poor (who cannot afford to pay the high charges in US hospitals), or the Uninsured (who again cannot afford to pay the high charges in US hospitals). Considering that there is a large number of Uninsured in the US, as far as size of target audience is concerned, there is no problem. Whether it makes good business sense to target this group is another matter altogether.
Seems to me that Indian Healthcare providers are trying to position their services as high quality (World Class) and almost 80 % cheaper than in the developed countries (mostly the US) as the primary value proposition to attract the Healthcare Tourist. By default they will end up targeting either the poor (who cannot afford to pay the high charges in US hospitals), or the Uninsured (who again cannot afford to pay the high charges in US hospitals). Considering that there is a large number of Uninsured in the US, as far as size of target audience is concerned, there is no problem. Whether it makes good business sense to target this group is another matter altogether.
# posted by Srivathsan @ 8:46 PM 
